How To Market Your Music More Effectively

Knowing how to market your music is without a doubt THE most important thing that can be done for your music business as well as your music career all together. You know it’s something that must be handled and if you’re not making efforts to understand how exactly to market your music better then you ought to know that, at the minimum, nothing serious will ever happen in your music business career.

The first thing to ask yourself is whether or not you’re currently managing the most basic elements of a highly effective music marketing campaign.

What do After all by this?

To begin it is important to assess where you’re at right now and determine if you know and understand just what the basic components of an effective music advertising campaign are? Let’s face it, if you plan on creating a name on your own in the music industry it is important to realize you’ll be investing a lot of your personal time and money into your music career. If you’re certain your absolute goal would be to mold your music talents right into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll want to be as efficient and productive as possible possibly be.

Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.

On the other hand, requesting the sale is occasionally handled effectively but tends to be approached hap-hazardly and with out a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one and even two of the key components minus the essential third aspect in a music advertising campaign won’t bring in maximum returns for the time invested. This just isn’t how exactly to market music effectively.

Don’t get me wrong, getting the name out there and partaking in conversations with fans can be cool, even self gratifying and it’s definitely better than not doing some thing, but imagine how much far better you’d be if you went to work on all these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.

THE PERFECT SOLUTION IS To Ineffective Music Marketing

The bottom line is that when you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to focus on the elements that are most productive for the music business growth. Divided in an an easy task to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:

Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps essential to communicate your musical message in their mind. Everything you do should create a knowledge for you as well as your music constantly. Approach this with precision and a firm direction and your music business foundation will undoubtedly be solidified for years to come.

Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” make this process a breeze. Once you have laid the original groundwork and you’ve made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know that you’re for real. That you care about them. That you’re here for the long-haul. Making connections using them and keeping them involved with your growth process will ensure this happens for you.

Step #3 – Sell Your Stuff (Ask for the sale): This one is vital. NFT Unless you have products to sell… you do not have a music business. Attempting to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to spend their money and buy your stuff and the rest of your music marketing processes will flow and flourish so easier.

Yes! It’s EASIER IN THEORY

I recognize that it’s better to talk about these things than it is to create them happen in your job but this is what the music business is centered on so incorporating these procedures into your music business campaign is a must, or you simply won’t last long enough to create dent in the music world.

And that’s not what we want for your music career… could it be?

Again, it could seem easy enough to map these things out on paper nevertheless, you that most bands and musicians will find a hundred and one ways to screw this up.

You’ll either spend a lot of time on creating awareness and connecting with your audience but then neglect to ask for the sale. Or you’ll ask for the sale way to often and forget about connecting together with your people. I mentioned earlier that it is cool to obtain all gung-ho, get busy, and head on out there and execute a couple of music marketing, but if you are not touching all three components of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.

Don’t BELONG TO the Marketing Music Business Trap

You’ve seen them. They’re everywhere. Lame pr announcements that musicians love to send out nowadays. These press releases are posted and delivered to my inbox every day with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 How To Rock & Roll Band”. Go ahead… admit it. You’ve probably delivered something like this yourself at one time or another.

Unfortunately there are some problems with this spray and pray technique that will be blatantly obvious when you stack up a headline like this against my 3 step process. See the press release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my friend is really a no no. It’s 100% self interested and sadly, it’ll fail every time it’s used.

Fans and media see right through this. All of the band wants is the money. For a few unknown reason the band is expecting us to at once over to the link included in their press release and go through the buy button. But where’s the bond? What about the awareness we are in need of BEFORE they ask for the sale?